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When MBAs rule the newsroom: how the marketers and managers are reshaping today's media
When MBAs rule the newsroom: how the marketers and managers are reshaping today's media
Author
Underwood, Doug
Publisher
Columbia University Press
Publication Date
c1993
Language
English
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Subjects
Subjects
Management
Marketing
Newspaper publishing
Newspapers
Newspapers -- Management
Newspapers -- Marketing
More Details
ISBN
9780231080484
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