Marketing scales handbook: a compilation of multi-item measures

Author

Bruner, Gordon C., 1954-

Publisher

American Marketing Association

Publication Date

c1992

Language

English

Description

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Subjects

Subjects

Handbooks, manuals, etc
Marketing research
Marketing research -- Statistical methods -- Handbooks, manuals, etc
Scaling (Social sciences)
Scaling (Social sciences) -- Handbooks, manuals, etc
Statistical methods

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