Televangelism: the marketing of popular religion

pt. 1. The concept of the electric church

Introduction to the electric church

Studies of the electric church

pt. 2. The emergence of urban revivalism

The seeds of the electric church

Charles Grandison Finney and the ethos of revivalism

Dwight Moody and the organization of urban revivalism

Billy Sunday: businessman for the Lord

pt. 3. The television industry and religious broadcasting

Television: institution for profit

Television imperatives and the electric church

pt. 4. The electric church

The variety of messages in the electric church

The uses of television

Fundraising: television's transformation of a ritual

Conclusion.