Losing and winning : the craft and science of political campaigns
Political math : how campaigns matter
Political historian and data scientist : charting a path to victory through information and analysis
Entrepreneur and chief financial officer : launching and sustaining the campaign
Marketing Maven : reaching the campaign's target voter audiences
Producer and state manager : creating and presenting the campaign's messages
Spinmeister and policy wonk : navigating the media landscape
Field general : waging the war on the ground
Strategy enforcer and team builder : keeping a day-to-day focus on the long-term path to victory
Candidate caretaker and confidant : handling details and building trust
Appendixes : teaching and research resources.
