From the Book - First edition.
The fundamental why: Joanna's question
Challenge starts with a spark: questioning the status quo
Leaders must model: Paul takes a stand
Overcoming challenge aversion: the difference between Dad, Socrates, and Blockbuster
Developing people for challenge: why Allen Sheppard kept a "light grip on the throat"
Setting the rules of engagement: how we launched K-cups
Ask me anything: sixty coffee chats and counting
Outsider input: bankers, media, students, and the Tom Hagen model
The personal nudge: jumping off cliffs when you're not really n the mood
The negative normative: lessons from the football pitch
Global expressions: Stroopwafels, Pork floss, and lager for breakfast
Overcommunicate: on blenders, strategy, and alligators
Cycles within cycles: freak-outs, slow laps, anticipation, and the Belichek reset
The social value of challenge
A checklist for creating a challenge culture.
