Introduction: social networking e-ruptions - identity, status, power
1. The I's have it: multiple selves in virtual worlds
2. The kindness of strangers: the ties that bind
3. It's a small world: exit, voice and loyalty
4. We Googled you: the privacy paradox
5. Virtual reality: Second Life and death
6. Social capital: monkeysphere to cyberspace
7. Me, MySpace and I: the fame game
8. Status hierarchies: loveable fools and competent jerks
9. Everyone's a critic: ratings and rankings
10. Blogs, bosses and brands: reputation management
11. The anatomy of power: getting things done
12. Davids and Goliaths: the revenge of the amateur
13. Markets 2.0: why MyMusic calls the tune
14. Enterprise 2.0: wiki while you work
15. Democracy 2.0: friends in low places
