Prologue: I do not want those shoes
Introduction: Living in an entrepreneurial world
John Foley, Peloton, and its sweat-driven business model
Fitness in the middle of the American bell curve
Members, members, members: customers
The instructors: talent and success in today's economy
Physical space in a digital world
Searching for sweat, finding a community
Competitors, haters, and hubris: potential bumps in the road
The tread, the globe, and growing beyond sweat
Concluding thoughts of a Peloton addict
Peloton's mission and values
High fives of gratitude for the Peloton community.
