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Inside Coca-Cola: a CEO's life story of building the world's most popular brand
Inside Coca-Cola: a CEO's life story of building the world's most popular brand
Author
Isdell, Edward Neville
Publisher
St. Martin's Press
Publication Date
2011
Language
English
Book
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Table of Contents
From the Book - 1st ed.
From Ulster to Africa
In Johannesburg: my global career is launched
Conquering Pepsi in the Philippines
Stagnation in West Germany
The Wall falls
Going back to India
At the helm of Coca-Cola
Connected capitalism.
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Subjects
Subjects
Chief executive officers
Chief executive officers -- Biography
Coca-Cola Company
Isdell, Edward Neville
Isdell, Edward Neville, 1944
Soft drink industry
More Details
Contributors
Beasley, David,1958
ISBN
9781250004987
031261795
9780312617950
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