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Brand NFL: making and selling America's favorite sport
Brand NFL: making and selling America's favorite sport
Author
Oriard, Michael
Publisher
University of North Carolina Press
Publication Date
c2007
Language
English
Book
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Table of Contents
From the Book
The creation of the modern NFL in the 1960s
No freedom, no football
The end of the Rozelle era
The new NFL
Football as product
Football in black and white.
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Subjects
Subjects
Electronic books
Football
Football -- United States -- Management
Football -- United States -- Marketing
Management
Marketing
National Football League
Sports
SPORTS & RECREATION / Football
More Details
Contributors
Oriard, Michael
Author
ProQuest (Firm)
ISBN
9780807831427
9780807899656
UPC
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