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Pathways to public relations: histories of practice and profession
Publisher
Routledge
Publication Date
2014.
Language
English
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Table of Contents
From the Book - First edition.
Machine generated contents note: pt. I Public relations history and faith 1.The strategic heart: the nearly mutual embrace of religion and public relations / Robert Brown 2.State and church as public relations history in Ireland, 19222011 / Francis Xavier Carty 3.The public relations and artful devotion of Hildegard Von Bingen / Melissa D. Dodd 4.An alternative view of social responsibility: the ancient and global footprint of caritas and public relations / Donn James Tilson pt. II Public relations history and politics/government 5.The coercion of consent: the manipulative potential of FBI public relations during the J. Edgar Hoover era / Matthew Cecil 6.Forgotten roots of international public relations: attempts of Germany, Great Britain, Czechoslovakia, and Poland to influence the United States during World War I / Michael Kunczik 7.Government is different: a history of public relations in American public administration / Mordecai Lee
Contents note continued: 8.Building certainty in uncertain times: the construction of communication by early medieval polities / Simon Moore 9.I, Claudius the Idiot: lessons to be learned from reputation management in Ancient Rome / Christian Schnee 10.The utilization of public relations to avoid imperialism during the beginning of Thailand's transition to modernization (185168) / Napawan Tantivejakul pt. III Public relations history and reform 11.Between international and domestic public relations: cultural diplomacy and race in the 1949 ATMA Round-the-World Tour"r; / Ferdinando Fasce 12.Shell Oil as a window into the development of public relations in Nigeria: from information management to social accountability / Tunde Akanni 13.The intersection of public relations and activism: a multinational look at suffrage movements / Diana Knott Martinelli 14.Ubuntu, professionalism, activism, and the rise of public relations in Uganda / Amos Zikusooka
Contents note continued: 15.Sarah Josepha Hale, editor/advocate / Erika J. Pribanic-Smith
pt. IV Public relations history and the profession
16.The historical development of public relations in Turkey: the rise of a profession in times of social transformation / Pelin Hurmeric
17.An agent of change: public relations in early twentieth-century Australia / Jim Macnamara
18.The new technique"r;: public relations, propaganda, and the American public, 1920
25 / Margot Opdycke Lamme
19.Arthur Page and the professionalization of public relations / Karen Miller Russell
20.The good reason of public relations: P R News and the selling of a field / Burton St. John
21.Defining public in public relations: how the 1920s debate over public opinion influenced early philosophies of public relations / Kevin Stoker.
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ISBN
9781135107048
9780415660358
9780415660358
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