The business solution to poverty: designing products and services for three billion new customers

Eight keys to ending poverty

Only business can end poverty. "The poor are very different from you and me" ; What is poverty? ; What can government and philanthropy do? ; Why business is best equipped to fight global poverty

Zero-based design and the bottom billions. What to do before you launch your business ; The ruthless pursuit of affordability ; Zero-based design in practice : low-cost drip irrigation ; Design for the market ; Zero-based design in practice : a cautionary tale ; Design for scale ; Zero-based design in practice: safe drinking water for small villages ; Design for delivery the last 500 feet ; Building a mission-driven global business

Opportunities abound. It's your turn now.