1. Knowing consumers - histories, identities, practices : an introduction / Frank Trentmann
2. problematic status of the consumer in orthodox economic thought / Donald Winch
3. From users to consumers : water politics in nineteenth-century London / Frank Trentmann and Vanessa Taylor
4. Women and the ethics of consumption in France at the turn of the twentieth century : The Ligue Sociale d'Acheteurs / Marie-Emmanuelle Chessel
5. Legal construcitons of the consumer / Michelle Everson
6. Packaging China : foreign articles and dangerous tastes in the mid-Victorian tea party / Erika Rappaport
7. From neighbour to consumer : the transformation of retailer-consumer relationships in twentieth-century Germany / Uwe Spiekermann
8. Consumers with Chinese characteristics? : local customers in British and Japanese multinational stores in contemporary China / Jos Gamble
9. becoming subject : consumer socialization in the mediated marketplace / Stephen Kline
10. Competing domains : democratic subjects and consuming subjects in Britain and the United States since 1945 / Frank Mort
11. From stigma to cult : changing meanings in East German consumer culture / Ina Merkel
12. limits of culture : political economy and the anthropology of consumption / James G. Carrier
13. Addressing the consumer / Ben Fine.
