1. Jump-Starting out of Hell
3. The Quick Fix Silver Bullet
4. Ah So Desu (It is so, it is so.)
5. New Customers from Heaven
6. Paying Bonuses for Mistakes
7. Innovate, Innovate, Innovate, and When You're Tired, Innovate Some More
8. Creating Your Own Terrorist Group for Innovation
9. The Jump-Start Golden Rule
10. You Can't Jump-Start from an Ivory Tower
11. Marketing to a Segment of One
12. Cheap Is Good, but Free Is Better
13. I'll Be Your Friend for Another Year
15. An Offer They Can't Refuse
17. Choose Which Customer to Dump
