Chapter 1. The Morality of Outcomes
A Model of Christian Charity
Chapter 2. The Foundations of Our Misconstruction
The First Error-Constraints on Compensation: Charity and Self-Deprivation Are Not the Same Thing
The Second Error-Prohibition on Risk: Punishing Courage, Rewarding Timidity
The Third Error-Discouragement of Long-Term Vision: The Need for Immediate Gratification Institutionalizes Suffering
The Fourth Error-Discouragement of Paid Advertising: If You Don't Advertise Here, Your Competition Will
The Fifth Error-Prohibition on Investment Return: The Limits of No Return, and a Stock Market for Charity
Chapter 3. Stop Asking This Question
Efficiency Measures-The Puritan Guard
Efficiency Measures Miss the Point
Efficiency Measures Don't Measure Efficiency
Efficiency Measures Are Unjust
New Questions and a Very Large Assessment Apparatus
Case Study-Pallotta TeamWorks
Impact on Organizations' AIDS and Breast Cancer Fundraising
