Positioning, targeting, and segmentation
Selecting, developing, and evaluating
New products and services
Entrepreneurial pricing decisions
Public relations and publicity
Entrepreneurial distribution channel decisions
Entrepreneurial sales management
Promotion and viral marketing
Entrepreneurial advertising decisions
Hiring is a marketing problem
Marketing and raising capital
Building strong brands and strong entrepreneurial companies
Appendix A: A segmentation audit
Appendix B: Summary of survey and findings.