Introduction: Cheerleading: what's there to cheer about?
Chapter 1: Cheerleading-as American as apple pie and customized synthetic wiglets
Chapter 2: Cheerleading with a twist: transformative cheerleaders
Chapter 3: Pump it up: sports, athleticism, and the new cheerleader
Chapter 4: Cleavage, buns, and poms: cheerleading and eroticism
Chapter 5: Cheerleading as a "white girl thing": the racial politics of cheerleading
Chapter 6: From cheer making to money making: the spirit industry
Chapter 7: Cheer evolution: the changing face of a cultural icon.
