From the Book - First edition.
Digital advantage and disadvantage. The four pillars of the platform delusion ; Network defects: scale in the digital era ; It takes a village: Tthe sources of digital competitive advantage
In the land of the giants. Facebook: the ultimate network ; Amazon: can you have too much of a good thing? ; Apple: what's at the core? ; Nnetflix: content was never king and still isn't ; Ggoogle: letter-perfect Alphabet
In the shadow of the giants. E-commerce: If Amazon is the everything store, what's left to sell? ; Fly me to the moon: Who makes money when air travel goes digital? ; "To travel is to live!": How Priceline became worth $100 billion ; It's nice to share, sometimes: Why Airbnb will always be a better business than Uber ; Mad men, sad men: Advertising and adtech meet the internet ; Big data and artificial intelligence: When they matter and when they don't
Epilogue: Start-up fever: is it a cure or a disease?
