From the Book - Rev. & updated.
The unconventional beginnings of an entrepreneur
Business from the inside out: self-discovery, inspiration, passion
Keeping your balance: creating a harmony between work and life
Creating a business offering: developing goods and services
Crafting a brand in a cookie-cutter world: embracing your ineffeciencies
Marketing on a small-business budget: promoting your business with little or no money
Publicity stunts (are poorly named)
Stalking the killer app: creating innovation
Selling distinction, specialization, and variety
Cash is king (well, sort of)
Leadership: in theory and practice
Effectively managing coworkers
Working toward irrelevance.
To small-business success.
