Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal
"The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser
"The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi
Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman
Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria
Global standardization versus localization : a case study and a model / Pankaj Ghemawat
It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele
Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold
Managing the global brand : a typology of consumer perceptions / dr Douglas B. Holt, John A. Quelch, Earl L. Taylor
The globalization of marketing services / Martin Sorrell
Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt
Managing global supply chains / Anath Raman, Noel Watson
Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon
The empire strikes flak : powerful companies and political backlash / Daniel Litvin
Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey.
